Ruralasia’s experience of working with farmers over the years have shown
farmers major investments in production functions and lower investment in the new aspects of marketing. Farmers usually sell stuff  instead of investing or exploring the marketing options. The main reason is lack of information about market opportunities and limited options of reliable marketing companies or experts. Ruralasia as marketing intermediary has two aspects of potential businesses:

FARMERS’ COOPERATIVE

  • Selling of farmer clients produce in local or existing market as a cooperative to give economy of scale advantage to the smallest of cooperative member. Ruralasia work of organizing sugarcane farmers’ cooperative in Kamalia was a major initiative which served some 450 farmers to negotiate a better rate and payment terms with the sugar mill
  • Paddy selling cooperative

PROCESSING/ VALUE ADDITION AND HELPING TO TAKE PRODUCT TO WIDER MARKET

  • Helping a farmer or a local entrepreneur in localized or farm-based processing (technology intermediary) of the produce and help the product in various markets within the country or overseas. Ruralasia policy is not to be the trader but a service provider as it can not be competitor with its clients.

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